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Barbie and STEM Camp join forces this summer to show girls that You Can Be Anything

STEM Camp & Barbie

STEM Camp, a Canadian non-profit operating more than 45 summer camps throughout Ontario, is pleased to announce a new partnership with Mattel Canada, coinciding with Barbie’s 60th anniversary. Building on the success of STEM Camp in locations across Ontario, the partnership aims to help close the gender gap and foster girls’ interest in the fields of science, technology, engineering and mathematics (STEM). 

“For 60 years, Barbie has inspired the limitless potential in girls through make believe and showing them that they have choices,” said Lisa Perry, Girls Marketing, Mattel Canada Inc. “With over 200 careers and counting, there’s not a plastic ceiling she hasn’t broken. We’re proud to be partnering with an organization like STEM Camp to help inspire Canadian girls and show them that you can be anything.”

According to Hango, STEM careers have the lowest unemployment rates and higher wages, yet the National Household Survey (NHS) shows that girls are still less likely to choose a STEM related career. Encouraging women in STEM has been on Canada’s agenda for several years through different initiatives. STEM Camp’s mission is to inspire Canadian youth through hands-on activities in the areas of STEM. STEM Camp offers learning experiences through fun, engaging programming that encourages children to explore their sense of wonder.  

“Canada needs to graduate more students in the subject areas of STEM in order to innovate and be competitive on the world stage. I founded STEM Camp to provide opportunities for youth to be excited and inspired in a fun atmosphere so they have a real chance of pursuing STEM education and to be prepared for a future that will rely heavily on STEM. Young girls are extremely important to this plan and we are very excited that we are seeing excellent results of their increased interest in STEM.” said Kevin Cougler, STEM Camp founder and CEO.

Barbie and STEM Camp

Barbie and STEM Camp will be hosting a special space-themed celebration of this partnership in London, Ontario on July 5th. Campers on-site and in other locations via a live-streamed webcast, will be part a surprise activation taking campers’ interest in STEM to new heights. Literally. This will include Classtronaut programming which offers in-depth education about what it takes to go to space, tailored for a variety of age groups. 

July 5th programming will reach over 600 children across all STEM Camp locations. Barbie has also donated Astronaut Barbie Dolls so all campers can continue to play out their dream scenarios at home. 

In its 60th year, Barbie continues to highlight the variety of careers available to girls today. In 2019 the brand introduced six new career dolls, including an astronaut, firefighter, pilot, political candidate, athlete and journalist. 

Families can register for STEM Camp at www.stemcamp.ca.

Find the best locations for you HERE.